Tropical Hotel
Client
Alexandre Willems
Web Design
Development
SEO
One vision,
one achievement
The Tropical Hotel, located in the heart of Durbuy in the Belgian Ardennes, is far more than just a hotel. With its unique biological swimming pool, its Kokejane restaurant and its commitment to sustainable tourism, the establishment needed a digital presence worthy of its standing. Alexandre Willems, owner since 1990, entrusted us with the complete redesign of his website with one clear goal: increase direct bookings and reduce dependence on third-party platforms that charge hefty commissions. The collaboration, now running for more than 3 years, has radically transformed the hotel's digital performance.
What we
accomplished
Triple the number of direct bookings through the website
Reach Google's top 3 for 'hotel Durbuy' without any advertising budget
Build an in-house booking system with zero commission
Offer the website in 4 languages to reach an international clientele
Automate menu and rate updates
The key stages
of the project
Audit & Strategy
In-depth analysis of the hotel market in Durbuy, competitor research and definition of an aggressive local SEO strategy.
Design & UX
Creation of a premium design highlighting the unique assets: biological pool, Kokejane restaurant, natural surroundings.
Development
Multilingual WordPress implementation (FR, NL, EN, DE) with a custom booking system and automated updates.
SEO & Optimisation
Local content strategy, technical optimisation and continuous monitoring to maintain the rankings achieved.
Tangible results
0
Total bookings
0
Google position
0
Ad budget
0
Languages
Technologies used
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