Le Robert
Client
Loyal multi-project client
Web Design
Development
SEO
One vision,
one achievement
Le Robert is a brasserie located at the heart of the Liège CHU hospital and the university campus. The owner, a loyal client who had already entrusted several projects to Webedia, wanted a complete redesign of a website that had not been updated for years. The particularity: Le Robert is part of a group of 3 establishments - a brasserie (Le Robert), a sandwich shop (La Sandwicherie) and a café (Stuart Berri) - all managed by the same company. The SEO challenge: the name "Le Robert" is naturally associated with the famous French dictionary. We worked around this issue by optimising for "brasserie CHU Liège".
What we
accomplished
Completely rebuild an obsolete website
Work around the 'Le Robert = dictionary' SEO problem
Present the 3 brands in a coherent way
Highlight the quality of the cuisine and the atmosphere
Make menus and practical information easy to access
The key stages
of the project
Audit & Strategy
Analysis of the SEO situation, identification of the workaround strategy and definition of the multi-brand architecture.
Unified Design
Creation of a design shared by the 3 brands with dedicated pages for each: menus, opening hours, atmosphere.
Local SEO
Optimisation for 'brasserie CHU Liège', 'restaurant campus Liège' and other local variants.
Maintenance
Continuous monitoring, menu updates and security. Stuart Berri could become a standalone website in time.
Tangible results
0
Brands
0
SEO position
0
Client
0
Evolution
Technologies used
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